@Jens-Eskildsen Yeah I know what you mean and I'm sure you are right. I suppose it's just an area where companys can make extra profit knowning how people feel about "more money meaning better quality".
It probably isnt any safer or less likely to have issues but it's the name and brand and the big boys on race bikes that have invested in branded companies like HEL that make us happy to pay for it.
Yeah on that offer it was 50% off all online orders. So it was £29.99 per set ( £60 for both) but then 50% off bringing the total order back down to £29.99 which was a total steal. Meant you can get HEL quality lines for less than the cost of unbranded. Now those are the deals I like!!
You seem like a very clued up guy so hope you don't feel like anyones putting you down for putting an opinion across. I personally value anyones educated opinions and experiences, i see it as the fundamentals of a progressive society, but hey lets not get too deep here, this is bikes!